Every once in a while, there are topics in the realm of “investments” that pique my interest, or even cause me concern. Over the past year or so one of these is the topic of marketing insurance as an investment to young people.
For those of you who watch college sports on TV — or at live games — you may have picked up on what I am talking about. Obviously, college sports, especially football and basketball, are BILLION dollar industries. The industries surrounding the picking of teams and players are also beyond lucrative. And the advertising opportunities on television and at live games are immense. In walks my concern: all or most of the major insurance companies have become primary, big dollar sponsors of either or all:
- today’s college sports games,
- the schools competing
- the stations carrying coverage.
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